Partnered Post: Joico ‘Drab To Fab’ Miniseries + Some Incredible Wedding Hair Tips

Joico is hosting a wedding campaign and it kicks off with one of their popular ‘Drab To Fab’ miniseries featuring International Artistic Director, Damien Carney. In this webisode he shows off a mother and daughter getting ready for the big day with two styles that can be re-created at home. This webisode is very interesting to us as after a national survey 73% of women say their wedding is the biggest hair moment in their life along with 1 in 3 women polled that having a horrific hair day is worse than tripping while walking down the aisle.

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Joico is hosting a wedding
campaign and it kicks off with one of their popular ‘Drab To Fab’ miniseries
featuring International Artistic Director, Damien Carney. In this webisode he
shows off a mother and daughter getting ready for the big day with two styles
that can be re-created at home. This webisode is very interesting to us as
after a national survey 73% of women say their wedding is the biggest hair
moment in their life along with 1 in 3 women polled that having a horrific hair
day is worse than tripping while walking down the aisle.

Partnered Post: Joico ‘Drab To Fab’ Miniseries + Some Incredible Wedding Hair Tips

Hair Comes the Bride

For flawless wedding-day
hair, Joico’s International Artistic Director, Damien Carney offers insider
advice that guarantees “wows” down the aisle.

  • Spray hairspray
    directly on a Mason Pearson brush to allow for smoothness and light control
    when brushed through the hair during styling
  • Use products that
    are humidity resistant and “restyleable,” like the Joico Humidity Blocker
  • Start with hair
    that isn’t too “freshly” washed or generously spray Joico Instant Refresh
    Dry Shampoo
    all over the hair for a little grip and ease of styling
  • Use Joico Power
    Spray Fast-Dry Finishing Spray
    to “set” curls from a curling iron – this
    gives you that “hot roller” type of hold
  • Joico Design
    Works is a workable spray that you can layer, spray around the head 12 inches
    from the head and also spray the brush for that incredibly smooth look
  • For hair that
    retains curl well you can use a thicker curling iron or as hair is setting you
    can stretch the curl for a looser curl. Work Joico JoiShape, another great
    workable spray, onto the hair with hands, gather the hair and twist affixing a
    bobby pin

Watch the video here: http://www.joico.com/joico-videos/

Partnered Post: Joico ‘Drab To Fab’ Miniseries + Some Incredible Wedding Hair Tips

As part their commitment to
brides everywhere, Joico has partnered with ShoeDazzle to offer one lucky bride
and her bridesmaids a chance to win styling for the big day. The wedding
package starts with hair – a full styling session, including consultation days
before the wedding, rehearsal dinner hair and wedding day hair styled by a
Joico artist. Plus, ShoeDazzle will gift the bride and her ladies each a
pair of wedding day shoes. And the gifts don’t stop there.

Partnered Post: Joico ‘Drab To Fab’ Miniseries + Some Incredible Wedding Hair Tips

The winning package also includes a bridal beauty basket extravaganza with
products from Joico, NARS and Julep, a $500 gift card from Joico towards the
bridal gift registry, and up to ten bridesmaid gift totes (includes six Joico
hair care products, $52 value). The total prize value exceeds $3,000. Enter
here: http://pinterest.com/hairtips/monumental-hair-moments/

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