Joico is hosting a wedding campaign and it kicks off with one of their popular ‘Drab To Fab’ miniseries featuring International Artistic Director, Damien Carney. In this webisode he shows off a mother and daughter getting ready for the big day with two styles that can be re-created at home. This webisode is very interesting to us as after a national survey 73% of women say their wedding is the biggest hair moment in their life along with 1 in 3 women polled that having a horrific hair day is worse than tripping while walking down the aisle.